Fresh Ideas on Partnership Activations: Case Studies, Lessons Learned, and Data from the CSR Landscape to Fuel Partnership Wins
Marty Posch | Finish Line Foundation
Mollye Rhea | For Momentum
Maury Wolfe | Cox Enterprises
According to For Momentum’s proprietary research of CSR decision-makers, a top factor that leads to the end of corporate/nonprofit partnerships is a lack of fresh ideas. Join Mollye Rhea as she delves into case studies and insights to re-energize your cause activations and take your partnership results to new levels. Attendees will learn about the data behind which activations work best for all stakeholders: consumers, employees, and B2B. This session will include a panel discussion with Marty Posch, President, Finish Line Youth Foundation and Maury Wolfe, Senior Director of Corporate Responsibility and Public Affairs, Cox Enterprises, Inc. who will share knowledge and ideas from their past cause campaigns that will bolster attendee’s cause partner investments and spark creativity in launching your own effective cause marketing campaigns.