Creating an All-In Strategic Response during Times of War
May 29, 2024
ACCP Webcast
Join us to learn how the Novartis Global Giving and Volunteering (G&V) team, winner of the ACCP 2023 Corporate Social Impact Team Purpose Award, created a company-wide response to the war in Ukraine. This comprehensive multi-faceted response ranged from product donations of medications to a new employee giving campaign to sensitive volunteer efforts to a bold commitment to hiring refugees, and more. All in, Novartis quadrupled their societal return on investment, even in times of crisis. Guided by a theory of change and an impact pathways overview map, the team will share how they gained CEO and stakeholder buy-in, developed ways for employees to engage during unprecedented times and created measurement and valuation in times of war.